A British woman's voice saying, "24-karat gold Labubu," is echoing in the brains of many TikTok and internet users at the moment.

It's because she can't stop flexing her designer Labubu doll on her account @lilzbullzofficial. She's since gained a slew of fan art, animations and reenactments with close to 100% accuracy.

But who is she? What's with the "24 Karat Gold Labubu" meme, and why is it so popular? Let's explain.

Where Did The '24 Karat Gold Labubu' Meme Come From?

TikToker @lilzbullzofficial posted her first viral video showcasing her new, gold Labubu in mid-June 2025. It has received a whopping 19 million views since then.

Her opening line has become the stuff of legend, mostly because of the way she says, "Labubu," in her British accent, which sounds more like "La bew bew," according to one of the video's top comments.

She claimed to have spent about £20,000 on the toy monster. "Me lying for no reason in 4th grade," said another top comment.

@lilzbullzofficial My 24 karat gold Labubu #labubu #gold #labubuthemonsters #popmart ♬ La BEW BEW – The Jungle Pups

Who Is TikToker @lilzbullzofficial, The '24 Karat Gold Labubu' Woman?

The "24 Karat Gold Labubu" lady hasn't always been known for her expensive taste in toys. She got her start on TikTok posting videos of her dog, which is a bully with leopard spots dyed on. Her jungle-themed dog is the reason why her page's name is The Jungle Pups.

Nowadays, she walks around her leopard-print dog with a gold chain leash covered in Labubu dolls hanging off it.

@lilzbullzofficial #labubu #labubuthemonsters ♬ original sound – Sped up songs

Why Is The '24 Karat Gold Labubu' Meme Viral?

Labubu toys are one of the hottest items in the global market, according to outlets like NPR and the massive surge in search interest on Google Trends.

While that's good for the company making them (and for the bootleg market at large), longtime fans of the plushie chain are witnessing their favorite subculture get oversaturated and, in turn, become cringey in the public eye.

Memes mocking the current Labubu craze have joined forces with other consumer frenzies, forming so-called "slang overload" posts that combine the words "Labubu, matcha and Dubai Chocolate" to make fun of anyone indulging in the virality of each trend.

In a strange sort of backwards way, the "24 Karat Gold Labubu" lady has become a positive symbol in the anti-consumerism, anti-Labubu messaging. People just can't ignore that she's a "hero," even though she allegedly spent so much on the little guy.

@funyaripa #24karatgoldlabubu ♬ La BEW BEW – The Jungle Pups

What Are Some More '24 Karat Gold Labubu' Memes?

@cuiivv 24k gold usagi#goldlabubu#labubu #labubuthemosters #gold#popmart#usagi#chiikawa #hachiware ♬ La BEW BEW – The Jungle Pups

@yovska The one and only 24 Karat Golden Labubu!!! #labubu #labewbew #goldlabubu #chrischan #lovelypeaches #sonichu #popmart #floptropica #floptok #ashtrevino #flop #cosplay ♬ original sound – yovska

@gwen_duhlyn #labubu #24karatgold #labubuthemonsters ♬ original sound – Gwen 👆🏾✨📺🍾

@alexrein333 My 24 karat gold Labubu #goldlabubu #labubu #24kgoldlabubu #gold #labubuthemonsters #flop #floptok #funny #viral #popmart #popmartunboxing ♬ original sound – Alex Rein🦌

@_gwapanese im honestly obsessed w her #nz #queef ♬ original sound – gwapanese

@strsigns THE 24 CARAT GOLD LABEWBEW… 💜 -- ib me cc nnewjeans dt @The Jungle Pups -- #edit #velocity #aftereffects #labubu #gold ♬ original sound – str

---

For the full history of 24 Karat Gold Labubu, be sure to check out Know Your Meme's entry for even more information.