X Factor Lithuania contestant Jonatanas Kazlauskas has become a meme 10 years after his embarrassing performance of the hit Justin Bieber song "Sorry" aired on TV.

Recently, a video of Kazlauskas' performance resurfaced on TikTok, turning it into a viral overnight sensation with the brainrot generation.

But what's the full story behind Kazlauskas' "Sorry" performance, and how did it become such a big meme? Here's what we know.

@crispisgottoes #lithuania #xfactor #funny #singing #justinbieber ♬ [Raw recording] Record playback noise 01 (3 minutes) – Icy Light

What Is The "Lithuanian Justin Bieber" Video?

Back in 2015, a young man named Jonatanas Kazlauskas performed "Sorry" on the talent show X Factor Lithuania. The first half of the performance is rough as Kazlauskas struggles to remember the lyrics while doing some awkward dance moves for the judges.

The performance was uploaded to YouTube in 2016, where it gained over a million views. Then, at the end of January 2026, it resurfaced on TikTok with the caption "Justin Bieber from Temu." The reupload gained millions of views and turned the video into a meme.

Interestingly enough, the performance did not get Kazlauskas eliminated from X Factor. Viewers voted to keep him in until the seventh week of the show. Now, his other, more skillful performances are also going viral on social media.

@riskyhack2 There is full video 😭😭🤣#fyp #lithuania ♬ original sound – シ•𝐍𝐨 𝐍𝐚𝐦𝐞•シ

How Is Jonatanas Kazlauskas' Video Used In Memes?

Jonatanas Kazlauskas' "Sorry" video has been spreading on sites like TikTok and Instagram Reels as the subject of memes. Most of these memes poke fun at Kazlauskas for forgetting the lyrics and for his dancing. Some refer to him as the "Lithuanian Justin Bieber."

In contrast, videos of Kazlauskas' better performances are now also going viral. Some of the most popular edits start with the bad "Sorry" performance, followed by clips that show off his true talents, giving viewers a peek into his evolution as a singer.

The video has also inspired some Accuracy Reenactment memes, where people attempt to recreate the viral video as accurately as possible.

@texjohnson445 a jack of all trades you could say #funny #lithuania #justinbieber #2k26 #xfactor ♬ original sound – Tex Johnson

What Are Some More 'Jonatanas Kazlauskas' Memes?

secretasian__6 I legitimately practiced every thing he said before this😭💔Jonatanas.K (Sorry Guy) #brainrot #sorry #justinbieber #xfactor #lithuania ♬ original sound – SecretAsian6

@hoopervalley8 I think bro is sorry 😭 #hoopervalley #h00pify #jonatanas #lithuania ♬ original sound – ClippingBrilliant

@texjohnson445 the man can do it all #meme #funny #xfactor #lithuania #justinbieber ♬ original sound – Tex Johnson

@eleditzzz1 sorry |#justinbieber #lithuania #xfactor #sorry #funny ♬ original sound – ⃟

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For the full history of Jonatanas Kazlauskas' "Sorry" Performance, be sure to check out Know Your Meme's encyclopedia entry for more information.