A new horror alternate reality game (ARG) is taking over the Minecraft fandom, and it's all about a scary yellow smiley face named Verity.

The ARG comes to us from content creator ThatMob, and it's gone majorly viral over the past few months, inspiring tons of fan content and a very catchy fan song called "It's Me, It's Verity" that's quickly becoming a big meme.

So, what is Verity all about, and how is it being used in memes? Here's what we know.

@verity3331 Hello again! #verity #smiles #mob #scary #fyp ♬ original sound – Verity

What Is The 'Verity' ARG?

Verity, also known as Something, is a horror web series and alternate reality game by YouTuber ThatMob. The series is about a Minecraft player who installs a mod that adds a personal assistant named Verity to the game.

Verity is depicted as a floating yellow smiley face who can tell the player where nearby ores, villages and more are located.

However, as the series develops, Verity is revealed to be a monster. The story is told not only through YouTube videos, but also through videos across social media platforms, and through clues in an actual Verity mod.

The Verity series has become massively popular among Minecraft and ARG fans in recent months.

It started at the end of May 2026 and has since garnered a huge fanbase, which has created tons of fan art and memes about the series and the character, Verity. This includes a viral fan song by Horror Skunx called "It's Me, It's Verity."

How Is The 'It's Me, It's Verity' Song Used In Memes?

The fan song "It's Me, It's Verity" was released by YouTuber Horror Skunx in July 2026 and gained over 14 million views in just over a month.

The song tells the story of a man who orders Verity to his home, only to find out Verity is a monster. This song proved a hit not only on YouTube, but also on TikTok and Instagram Reels.

As the song and original music video spread, it inspired meme edits that alter the context in funny and absurd ways.

Some of the most popular edits replace Verity with another character, such as an overweight Verity named "Obesity," or a Chad Verity named "Mogity" (referencing the slang term "mog").

What Are Some More Examples Of 'Verity' Memes?

@derpthea Hey verity with a derpthea twist 😉 #mylittlepony #verity #derpthea ♬ It's me, It's Verity – Horror Skunx

@whyk4re Broke the shower at the end 😅 @Shlatfish #verity #singing #fypシ゚viral ♬ It's me, It's Verity – Horror Skunx

@scheisspost it's me verity obesity fatity remix credits to @Horror Skunx #remix #shitpost #verity #veritymedia #song ♬ original sound – Scheisspost

@only.madness hey it’s me verity lee keybum cover #leekeybum #veritysong #moesyzlak #fyp #CapCut idea from @Max ♬ original sound – 🫶

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For the full history of Verity, be sure to check out Know Your Meme's encyclopedia entry for more information.