The owner of a historic New Jersey gym is going viral after a video of him getting scared of a wire went viral on TikTok and Reels.

The man in the video is known as "Diamond Gym Unc," and his videos have been gaining a lot of attention over the past few months for his eccentric and funny no-nonsense attitude towards weightlifting and bettering his clients.

So, why exactly was Unc so scared of "El Wiro," and how is the clip being used as a meme? Here's what you need to know.

@hoopervalley8 Unc probably jaywalked once 😭 #h00pify #hoopervalley #elwiro ♬ original sound – hoopervalley

Who Is 'Diamond Gym Unc' And What Is The 'El Wiro' Meme?

"Diamond Gym Unc" is a nickname given to the owner of the iconic Diamond Gym in New Jersey. Diamond Gym is a weightlifting gym that's been around since the '70s and has been responsible for training a lot of very successful weightlifters.

Since 2006, the gym has been owned by Dwayne McDaniel, a successful weightlifter in his own right who is known for putting members of the gym through brutal training regimens and having very little tolerance for laziness.

While the term "unc" can sometimes be used as an insult, McDaniel gets the nickname from the experience and respect he's earned while running the gym. Diamond Gym Unc is highly respected online, and clips of him started going more and more viral throughout 2025.

@2k20clutch Them boys don’t play about they workout 😂 #diamondgym #core #workout #edit #unc ♬ original sound – yoyo.edits

In December 2025, a funny clip of Diamond Gym Unc getting scared of a microphone wire went particularly viral on TikTok and Instagram Reels, to the tune of millions of views.

In the clip, uploaded by the official Diamond Gym social media pages, Unc notices a microphone wire on someone and gets concerned about it. Unc is worried that the wire will get caught in a machine and hurt someone.

He turns to someone else at the gym, whom he refers to as "Pop," and says, "El wiro," to point out the issue. "El wiro" is an attempt at saying "the wire" in Spanish. Now, this clip has become a big brainrot meme on Reels and TikTok.

@diamondgymm

Unc got scared 😂

♬ original sound – Diamond Gym

How Is 'El Wiro' Used In Memes?

Since going viral in late December 2025, the "El Wiro" video has inspired a ton of memes on TikTok and Reels. Many of these videos are Accuracy Reenactment memes, which look to recreate the video as accurately as possible, sometimes with an added twist.

The memes have also resulted in a lot more general videos and memes about Diamond Gym Unc to go viral, such as videos of him putting his clients through rigorous training regimens for showing laziness by doing things like sitting down in the gym or drinking Gatorade.

@hoopervalley8 I need to go to bed #h00pify #hoopervalley #elwiro #CapCut ♬ original sound – hoopervalley

What Are Some More 'El Wiro' Memes?

@beltagi El Wiro #elwiro #diamondgym #meme ♬ original sound – Omar beltagi

@jeefix #Elwiro #diamondgym #fyp ♬ original sound – Idk

@chxos01_on_twitch #diamondgym #wire #feds #elwiro ♬ original sound – Chxos01

@drakoarmy Is The Diamond Gym Under Surveillance😳 Now We All Gotta Do 5 On The Ice Because He Thought We Were The Feds Nd Our Mic Was A Wire😪 #drakoarmy #fyp #diamondgym #shaddy #feds ♬ original sound – Black Hole Trap

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For the full history of Diamond Gym Unc, be sure to check out Know Your Meme's encyclopedia entry for more information.