Cracker Barrel’s 2025 rebrand has become one of the latest battlegrounds in the ongoing "oversimplified logo" debate. The new design, revealed in late August 2025, dropped the familiar imagery of the old man sitting beside a barrel in favor of a pared-down, minimalist look.

While the company positioned the update as a modern refresh, the removal of such a beloved and recognizable part of its identity immediately caught the internet’s attention. Many expressed that the redesign erased the chain’s rustic charm, sparking a wave of memes, reactions and heated commentary across platforms like Twitter / X and Reddit this week.

As with many branding shake-ups, users quickly found a face to pin the blame on: Cracker Barrel’s CEO Julie Felss Masino, who took the role in 2023. Memes jokingly cast her as the villain behind the rebrand, with some edits dramatizing the missing barrel and the old man as if they’d been laid off from their job.

Others compared the new look to other controversial rebrands from recent years, slotting Cracker Barrel neatly into the oversimplified logo trend.

Whether roasting the arguably bland design or nostalgically clinging to the original logo, the discourse has turned the rebrand into meme fuel. Here are 16 jokes, memes and reactions from around the web to the highly contentious rebrand.