Inflation is not always a price increase. Sometimes, it's a decrease in both size and quality. The so-called "shrinkflation" is a relatively recent phenomenon that has become increasingly recognized as it has become more widespread.

Wanting to cut costs but keep their earnings, companies opt to "shrink" the size or pack quantity of their products rather than raise their price, leading to packages that may look almost the same but actually have less product in them.

What's worse, companies often attempt to hide these changes by keeping them under the just-noticeable difference. However, people still notice and bring public attention to shrinkflation so that others are warned. Here are photographs of some of the most egregious cases we have discovered online.