If there's one thing companies do not like, it's losing profits, and the number one reason for losing profits is losing loyal customers. So when the endless need for creating more shareholder value pushes corporations to hike up prices and risk damaging the brand loyalty, there's one tactic they've been increasingly reliant upon: instead of charging more, just serve less! And that's what shrinkflation is all about: smaller packages, worse ingredients and poorer quality, all at the same price, and the customers are none the wiser. Usually, at least.

While shrinkflation is easier to get away with than a much more obvious rise in prices, companies have again and again been caught red-handed by vigilant consumers. Let's see what they couldn't get away with this time.