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What Is A 'Soft Guy Era' And Why Are Men Saying 'Drizzle Drizzle?' The Viral TikTok Movement And Meaning Explained

There's a new movement going viral on TikTok and it's got men entering their "soft guy era."

The movement is a direct response to a perceived sense of entitlement in regards to dating that some women show online, particularly women who see themselves as the ultimate prize and refuse to date "broke men" who won't take care of them.

So how did this movement get started, is it serious and what does the term "drizzle drizzle" have to do with it? Here's what you need to know.


What Is A 'Soft Guy Era?'

In 2023, a trend started going around on TikTok that saw some women announcing that they were entering their "soft girl era." This era was loosely defined by some as a rejection of the girlboss lifestyle, denoted by a focus on stress and drama-free living and self-care, with an emphasis on homemaking and finding a man that can provide for them. The era was supported by many women but also criticized by some as a step backward to more patriarchal norms.

Recently, TikTokers @scarfacemark and @lil.goodiee began posting videos parodying the idea of the soft girl era and responding to what they see as "entitled women" in general who refuse to date men who can't pay their way in life. In their videos, which are largely comedic in nature, they claim they're in their "soft guy era," meaning they've decided to stop dating broke women and find women who can provide for and nurture them. This includes paying all the bills, bringing them to nice restaurants and doing all the things that men might stereotypically need to do for women they're dating.

@scarfacemark We are not settling for less anymore! #viral #foryou #scarfacemark ♬ original sound – Scarfacemark

@lil.goodiee I AM IN MY SOFT GUY ERA… #soft #guy #era #men #women #fyp #lilgoodie #funny #satire ♬ HHUIPOY – Lil Goodie


What Does 'Drizzle Drizzle' Mean?

In many "soft guy era" videos, the men like to throw the term "drizzle drizzle" into their rants. The term seemingly comes out of nowhere, but it's actually a parody of the term "sprinkle sprinkle," which went viral on TikTok in 2023. So what does sprinkle sprinkle mean?

"Sprinkle sprinkle" is a term started by YouTuber Leticia Padua that, in her words, means "bless your heart" or "right back at you." It was adopted by TikTokers, specifically women, in 2023. Now, thanks to the soft guy era movement, men have decided to parody the term with "drizzle drizzle."

@milliondollarrenter I am not day trading to lose money, drizzle drizzle. I cant be stressed like this. Send me 25,000 or gtfuoh. #drizzledrizzle #datingup #datingtips #softguyera #daytrader #richmen ♬ original sound – Sean rakidzich

How Is The 'Soft Guy Era' Discussed Online?

Throughout April, the TikTokers have been posting as much as possible about being in their soft guy era, inspiring other men to make videos supporting the lifestyle. Many of these videos are comedic and feature men giving fictional accounts of dates with "broke women" who took them to cheap restaurants, refused to pay their bills, etc.

Others are taking things a bit more seriously and claiming the soft guy era as a genuine response to and takedown of what they see as "entitled women" who see themselves as the prize in the relationship and are praised for refusing to date broke men.

Women are also getting in on the trend in videos that either support the ideas behind the soft guy era or go against it. Across TikTok and YouTube, you'll find women who either see the soft guy era as a funny and positive way of combating the more toxic side of the feminist movement (and specifically the soft girl era movement) or mocking the idea and claiming it feminizes men.

@advicefromawife101 #softguy #softguyera #drizzle #drizzledrizzle #softgirlera #sprinkle #sprinklesprinkle #masculine #masculineenergy #men #equal #equality #kisses #toxic #toxicmasculinity #strongmen #love #advice #relationshipadvice #relationship #tiktok #fyp #fyppp #fypage ♬ original sound – advicefromawife101

@baddieshera Dusty’s be gone #sheraseven #sprinklesprinkle #drizzledrizzle #4b #5g ♬ ぐだぐだな感じ – yuki

@milliondollarrenter I am not day trading to lose money, drizzle drizzle. I cant be stressed like this. Send me 25,000 or gtfuoh. #drizzledrizzle #datingup #datingtips #softguyera #daytrader #richmen ♬ original sound – Sean rakidzich

@paul007scott #softguyera #majorickkkvibes #donotapproachmen ♬ original sound – paul007scott



For the full history of the "soft guy era," be sure to check out Know Your Meme's encyclopedia entry for more information.



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