What Is 'JollyTok' And Where Did It Come From? The Positive Viral Meme Trend On TikTok Explained

A wave of positivity is spreading across TikTok right now as the "JollyTok" meme trend takes over For Your Page's everywhere.

The meme has TikTokers posting sickeningly positive walls of text over the jolliest videos and songs possible and, lucky for you, members of JollyTok have made it very clear that you're welcome to join at any time.

So what exactly is this so-called "JollyTok," who started it and where did the memes come from? Here's what we know.

@secretlydipper everyone is welcome here!!!! #jollytok #fun #jolly #happy #positive #antibullying #hearts #sunny #sparkles #rainbows #lollipops #peaceful ♬ Sunshine, Lollipops And Rainbows – Lesley Gore

What Is The 'JollyTok' Meme?

JollyTok seems to have been started by TikToker @gnaw.bonez on March 14th, 2025. That day, they posted the earliest apparent JollyTok video, which details the rules of the movement, explaining that you must use polite language, treat others with respect and respond to all hate with kindness.

Essentially, JollyTok is all about being as positive and happy as possible and spreading that positivity to others. The overly wholesome memes seem to be a play on another viral memetic trend, JuggTok, which uses a similar wall-of-text format.

The creator of JollyTok continued to post videos about the movement over the next few days, with one example that further explains the creed of JollyTok gaining upwards of 170,000 views in just three days. Soon enough, other TikTokers started posting videos spreading the joys of JollyTok.

@gnaw.bonez #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok #jollytok ♬ Sunshine, Lollipops And Rainbows – Lesley Gore

How Is 'JollyTok' Used In Memes?

JollyTok memes tend to use the same format, which consists of writing a wall of text over videos that give off jolly, happy and positive vibes, like cute animals and people dancing. These videos are also set to joyous songs, namely renditions of "Sunshine, Lollipops and Rainbows" by Lesley Gore.

A lot of JollyTok videos offer redefinitions of popular slang terms that make them fit the jolly aesthetic.

For example, redefining the acronym "SYBAU" as "super yippee bad attitudes unwelcome" and "PMO" as "positive mode only." If your FYP could use a burst of positivity, it might be worth looking at the "#JollyTok" hashtag.

wiz3008 #jollytok #joy #jolly #joyous #positivity #dandyworld #fyp ♬ Step! (Game Version) Music from "The Idolm@ster Cinderella Girls" – Mio Honda (CV: Sayuri Hara)

@b1rdnestlive0

♬ Sunshine, Lollipops and Rainbows – Rerecorded – Lesley Gore

@neois Jollytok!!! For the win!!! #fyp #jollytok #dandysworld #fandoms #forsakenshedletsky #neothebacon81 #roblox #robloxfyp #love #kiss #joy #jolly #robloxfyp #lmaoo #emojis #druski #welcome #xyzbca #basketball #loveandpositivity ♬ Sunshine, Lollipops And Rainbows – Lesley Gore

@shitpostmemeatron ts gonna help us through the drought ❤️‍🩹 #slimetok #jollytok #greatmemedrought #march #meme #tiktok #jamwayne ♬ Sunshine, Lollipops And Rainbows – Lesley Gore

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For the full history of JollyTok, be sure to check out Know Your Meme's encyclopedia entry for more information.