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What Is The 'Es Hoy, Es Hoy' Meme? The Reaction Meme For Expressing Excitement Explained
At one point or another over the last several years, an image, GIF or video of a young boy sprinting through a hallway alongside the caption, "Es hoy, es hoy," has probably come across your feed.
The image is often shared when internet users are excited about an upcoming event, a highly anticipated release, a holiday or something else that has finally arrived after much waiting and hype.
Known as the "Es Hoy, Es Hoy" meme, the reaction format has remained prevalent across Spanish-speaking social media and beyond since the late 2010s as a simple way to express anticipation and enthusiasm.
But where did the format come from exactly? What does it mean, and how did it become such a recognizable meme across the web? Let's explain the origin and use of the Es Hoy, Es Hoy meme.
@lpz.nelson_ Es hoy.#portugal🇵🇹 #17dejunio #cristianoronaldo ♬ sonido original – ⚽️JULIO FCB 🇵🇪
Where Does The 'Es Hoy, Es Hoy' Meme Come From?
The image used in the Es Hoy, Es Hoy meme originates from the 1999 live-action comedy film Stuart Little, which premiered back on December 17th, 1999.
In the scene, the character George Little runs through his house to wake up his parents, excited about the adoption of his new brother, Stuart.
As he runs, George repeatedly shouts, "It's today, it's today," a line that would later become the basis for the meme.
The scene continued circulating online for years after the film's release. On September 29th, 2012, YouTuber stuartlittle2965 uploaded the clip, helping preserve and spread the moment online.
Years later, on October 10th, 2019, YouTuber RommyMoya uploaded the Spanish-dubbed version of the scene, introducing many Spanish-speaking internet users to the phrase, "¡Es hoy, es hoy!" and helping establish the version most commonly used in memes around the internet today.
How Is 'Es Hoy, Es Hoy' Used In Memes, And What Does It Mean?
The Es Hoy, Es Hoy meme is primarily used as a reaction image expressing excitement for an anticipated event that is finally happening. The image is typically paired with captions referencing holidays, major sports events, product launches, concerts, vacations or personal happenings.
The earliest known meme referencing the catchphrase appeared on Pinterest in January 2017. A year later, the image began appearing more frequently on Twitter, where users paired George Little's excited expression with references to major sporting events and announcements.
One early example was posted on June 14th, 2018, by Twitter user @InvictosSomos, who shared the image alongside a banner for the 2018 FIFA World Cup in Russia. The post helped demonstrate how the meme could be used to celebrate the arrival of a highly anticipated event.
The format continued spreading throughout 2018 as sports accounts, brands and social media users adopted the image to convey enthusiasm.
As more people repurposed the screenshot with their own captions, George Little's frantic dash through the hallway became firmly established as a reaction meme used whenever the long-awaited day had finally arrived.
While some have referenced the meme in reenactments and other skits outside of simply using the original scene as a reaction, the meme is still commonly used in anticipation of sports events around the world, especially the World Cup.
The 2026 World Cup, taking place in the U.S., Canada and Mexico, has already seen numerous teams using the meme in the days leading up to their first matches, such as Portugal and France fans.
@bonbonreich ES HOY ES HOOOOOY 🤩
@lpz.nelson_ Es hoy.#mundial2026🇲🇽🇺🇸🇨🇦 #11dejunio #futbol⚽️ ♬ sonido original – ⚽️JULIO FCB 🇵🇪
What Are Some More Examples Of 'Es Hoy, Es Hoy' Memes?
@mirandabogota Es hoy, es hoy!!! La esperanza está en este gobierno, está en todos que logremos los cambios. 💚💚💚
@kimberly.loaiza JUANITO 😍✨
'Es Hoy, Es Hoy' Meme Template and GIF
For the full history of the Es Hoy, Es Hoy meme, be sure to check out Know Your Meme's encyclopedia entry for more information.
Related Entries ( 7 )
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Es Hoy, Es Hoy / It's Today, It's Today
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Stuart Little
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2018 FIFA World Cup Russia
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Association Football
