Rick and Morty fans have turned a piece of fan art depicting Morty in some Gucci into a huge meme known as "Gucci Morty."

This very ironic meme has spread fast from Instagram to X / Twitter and TikTok as fans claim that Gucci Morty is one of the most aura-filled images of the year.

So, what exactly is the Gucci Morty meme, where did it come from, and why is it going viral? Here's what we know.

What Is The 'Gucci Morty' Meme?

Gucci Morty first popped up on Instagram in mid-August 2026. The earliest known user to share the edit was blephin_, who posted the Gucci Morty edit to over 100,000 likes.

The edit shows Morty Smith with a short haircut, skinny jeans, a Gucci shirt and a nonchalant look on his face.

This edit struck a chord with a lot of people, evidenced not only by the likes that the post gained, but also by the way it spread over the next few days.

How Is 'Gucci Morty' Used In Memes?

As a meme, Gucci Morty is used in ironic posts that hype him up as being filled with aura. Essentially, people are ironically claiming that Gucci Morty is cool and turning him into a major source for flashy edits and memes.

The memes are widespread across Instagram, TikTok and X. These memes include everything from cosplays and stylized video edits to AI-generated videos and more.

Some people are drawing the other characters from Rick and Morty in similar dripped-out styles, and one artist even spray-painted Gucci Morty onto a wall.

What Are Some More 'Gucci Morty' Memes?

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For the full history of Gucci Morty, be sure to check out Know Your Meme's encyclopedia entry for more information.