What Is The 'Pokimane' Cookies Drama? The Viral Outrage Over 'Myna Snacks' Cookies Explained

Pokimane is one of the most popular streamers on Twitch, but she sometimes finds herself thrust into controversy from time to time.

Over the past week, Pokimane has garnered backlash among some after releasing her Midnight Mini Cookies snack under her new healthy-oriented snack company, Myna Snacks. In particular, the price of the cookies is getting people all wound up, along with how she responded to the critics. Here's a rundown and explanation of the controversy.

What Is The Drama Surrounding Pokimane's 'Myna Snacks' Midnight Mini Cookies?

Last week, Pokimane announced the first product from her new healthy snack company Myna Snacks, a bag of bite-size cookies called "Midnight Mini Cookies" that use only non-GMO ingredients and have added vitamin D. While she garnered a decent amount of support for the product at first, it wasn't long before some X users accused her of "white labeling" another cookie brand, Midnight Mini Cookies by Toatzy, and jacking up the price to rip off her viewers.

Pokimane responded to these accusations by confirming that the cookies are a white label product, meaning a product made by a third party and branded through another creator or company, by Creation Foods, however, the Toatzy version of the cookies was only sold in one test batch and she worked with the company to alter and perfect the recipe before rebranding it.

She also addressed the price of the cookies, which is purportedly more costly than the Toatzy version at around $7 USD per bag or $28 for a four-pack. In the post, she claims that it's not cheap to make a healthy snack and the price reflects that, writing that the profits only go back into the company.

This wasn't the end of the drama, though. A few days later, Pokimane briefly discussed the drama on stream when a chatter purportedly criticized her for the high price of the cookies. She responded in part by saying, "If you're a broke boy just say so," which was clipped and spread around social media under the context of Pokimane making fun of her broke fans for their genuine criticisms of the product.

The clip went viral and was reacted to by many online, including other content creators and streamers. While some criticized her response and the price of the cookies, like Moist Cr1tikal and Asmongold, others like Hasanabi and Nadia Amine defended her, claiming she was joking in the clip, that most of the hate is coming from incels and that the whole controversy is being overblown.

How Has Pokimane Responded To The 'Midnight Mini Cookies' Drama?

The further backlash over her viral clip forced Pokimane to respond to the drama once again. This time, she made a post to X in which she apologized for making the comment, writing that she was sorry it came off as insensitive. She also clarified that the comment was not meant as an overall statement to her community, but was simply a joke towards one chatter.

In the statement, she also writes that she and the company are "considering" the pricing of the cookies since so many people claimed they were too expensive to justify buying.

For the full history of the Pokimane Myna Snacks Controversy, be sure to check out Know Your Meme's encyclopedia entry for more information.