What Is The 'We're Costco Guys' Video? The Viral Father-Son TikTok Video Explained

TikTok's tendency to promote random videos till they reach the moon in terms of views and attention has led to some pretty surreal trends this past year, including the Bowl of Strawberries that crossed over 170 million views. Recently, another seemingly innocuous clip has caught the app's attention.

The "We're X, of course we Y" has produced yet another viral video, this time in the form of a father-son duo's We're Costco Guys. The video shows a rather similar-looking father and son talking about why they love the chain supermarket Costco so much, inspiring rotoscope animations, remixes and memes.

Where Does The 'We're Costco Guys' Video Come From?

'We're Costco Guys' was first posted to TikTok by @a.j.befumo, who showed his son "Big Justice" saying, "We're Costco guys! Of course we go shopping while eating a chicken bake!" AJ followed up on his son's statement by saying, "We're Costco guys! Of course we had to try the new double chunk chocolate cookie!"

By mid-March, the video had already gathered over 20 million views, with most of the comments joking about how AJ Befumo and Big Justice's awkward acting, and about how neither of them seemed to blink over the course of the video.

How Did 'We're Costco Guys' Become A Meme?

TikTokers began parodying and satirizing the Costco Guys video soon after it went viral, with TikToker @cheeseballsinthehizhouse posting a duet that gathered over 3 million views and @wizardinatshirt recreating the video in a Costco store to the tune of 2 million views.

How Did 'It's A Double Chunk Chocolate Cookie' Become A Meme?

Following the viral success of their "We're Costco Guys" clip, AJ Befumo and Big Justice posted another Costco-themed video, this time showing the father being asked "What's that," to which he responds, "It's a double chunk chocolate cookie."

The video elicited meme edits similar to the original video, as seen in a post by TikToker @yourthirdwheel.

For the full history of "We're Costco Guys," be sure to check out Know Your Meme's encyclopedia entry for more information.