There's a catchy advert from a British low-cost airline company going viral on TikTok over the last several months that is inspiring hilarious memes on the platform, showing a bit of chaos and randomness during vacations or simply any type of video that fits the "Nothing Beats a Jet2 Holiday" catchphrase.

@galipofrancesca farà per sempre ridere #perte #foryou ♬ Nothing beats a Jet2 holiday – Chels

The audio has been going around the video platform since late 2024, finding new interpretations and usage over the next several months thanks to the creativity of TikTokers, who are creating parodies, memes and all sorts of content with the Jet2 Holiday slogan.

Here's how the Jet2 Holiday went viral and how people are using the advertisement in memes on TikTok.

Where Did The "Nothing Beats a Jet2 Holiday" Meme Come From?

The "Nothing Beats a Jet2 Holiday" meme originated from a British low-cost airline YouTube and radio advert that originally aired way back in December 2022, featuring a joyful family vacation set to Jess Glynne's song "Hold My Hand."

The news tabloid MyLondon recently interviewed the person who said the iconic "Nothing Beats a Jet2 Holiday" line, voiceover artist Zoë Lister, who stated she really likes saying, "'Package holidays you can trust.' I say it almost every day of my life."

The advertisement itself only blew up as a viral meme on TikTok in late 2024, when users started adding it to videos of dangerous situations during a vacation or chaotic behavior related to airplanes, using the soundbite as a comedic juxtaposition of the content and the upbeat tone of the narration.

The whole advert line is:

Nothing beats a Jet2holiday!
(Darling, hold my hand)
Nothing beats a Jet2Holiday and right now you can save £50 per person. That's £200 off for a family of 4. We've got millions of free child place holidays available with 22kg of baggage included. Book now with Jet2holidays. Package holidays you can trust!

What Are The Memes People Are Sharing About The "Nothing Beats a Jet2 Holiday" Catchphrase?

This catchphrase and its female narration ad are often associated with dangerous travel mishaps to bizarre vacation experiences.

For instance, in November 2024, TikTok posted a video of a camel attacking a person while the Nothing Beats a Jet2 Holiday meme audio plays in the background.

@alfred_m08

♬ Jet2 Advert – ✈️A7-BBH | MAN 🇬🇧

More recently, on June 19th, 2025, TikToker @theveritywalker used an alternate version of the "Nothing Beats a Jet2 Holiday" catchphrase, narrated by a different user in a very loud manner, poking fun at London's Underground metro system and its sweltering temps during a heat wave.

@theveritywalker Hell #londonunderground #tube #london ♬ original sound – Hillary Star

What Are Some More "Nothing Beats a Jet2 Holiday" Memes?

@kehdija #fyp #prt #reel #summer ♬ original sound – Hillary Star

@kendyyxd Nothing beats a whitewater rafting trip with your friends #jet2holidays #funny ♬ original sound – Kendy

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For the full history of Nothing Beats a Jet2 Holiday, be sure to check out Know Your Meme's encyclopedia entry for more information.