AI-generated ASMR videos are one of the hottest new ASMR trends of 2025, and these videos of fruits eating themselves show exactly why that might be.

The fruits eating fruit videos first started popping up in July and recently got a big boost in interest as TikTokers have begun adding funny captions over top of the viral videos.

So, what's the deal with the freaky fruits eating themselves? Why is this weird AI apple meme garnering so much attention online? Here's what you need to know.

@asmrai_ai fruit eating fruit 🍉🍑 #asmr #ai #fyp #relax #veo3 #cute #cutebaby #fruit #fruits ♬ som original – AsmrAI

What Is The 'Fruits Eating Themselves' AI ASMR Trend?

For those who don't know, AI ASMR is a version of ASMR (autonomous sensory meridian response) that is entirely generated by artificial intelligence. This allows the creator of the videos to make ASMR out of impossible things.

One of the most popular trends, for example, is videos of people cutting through rocks and minerals with knives, an impossible feat in real life.

In early July 2025, TikToker @slicelabtv decided to take AI ASMR in a weird new direction by uploading a video of a grape eating another grape and a kiwi eating another kiwi.

This fruit-on-fruit cannibalism clearly hit the target for a lot of viewers, garnering the video over 15 million views and sparking a trend.

@slicelabtv Feeding a grape and a kiwi their own kind 🍇🥝 -- their little faces say it all… this is pure ASMR bliss 👀🎧 #ASMR #fruitface #SliceLabTV #asmreating #grapeasmr #kiwiasmr #satisfyingvideos #oddlysatisfying #realisticasmr #fyp ♬ original sound – SliceLabTV

How Is 'Fruits Eating Themselves' Used In Memes?

AI ASMR channels started uploading similar videos throughout July 2025, but the trend didn't really pick up until later that month, when TikToker @asmrai_ai posted a video of three fruits eating themselves: an apple, a lemon and an orange. This video gained millions of views and inexplicably took off as a meme in August.

The memes typically see users repost the video with an additional caption and music over the top. The captions tend to lean ironic and hype up how niche the format is and how lovable the fruits are.

Now, they're even going viral on X, with one user posting a collection of the fruits as a "matching pfp idea" to over 8,000 likes in a day.

What Are Some More 'Fruits Eating Themselves' Memes?

@lilltunafish ily twin❤️‍🩹#hopecore #fyp #roblox #fruit ♬ Cycad Slumber – Desmond Cheese

@d3z_roblox lol at these fruits eating fruits they just tuff fr#fyp #tiktok #fruiteatingitself #xzybca #viral ♬ jugg him BAD – MikeBrokeasf

@ashniim Theyre so cute #fruits #eating #fruit ♬ Its LOLAs sound – C.G.

@dosurface Good night niche fruits! #niche #nichetok #meme #laughable #giftok ♬ green to blue – slowed + reverbed – daniel.mp3

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For the full history of the Fruits Eating Themselves meme, be sure to check out Know Your Meme's encyclopedia entry for more information.