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What's With The 'Labubu, Matcha, Dubai Chocolate' Memes? The 2025 Consumerism 'Slang Overload' Posts Explained
The words, "Labubu," "matcha" and "Dubai Chocolate" are nowhere in the Bible, but they're everywhere online at the moment.
For those out of the loop, 2025 has experienced three major consumer trends that entrepreneurs everywhere wish they had come up with first.
"Labubu," for one, is a brand of toy dolls (that some think are demonic), matcha is a drink ingredient and type of powderized green tea that has been around forever (but is experiencing a major boost in sales currently) and Dubai Chocolate is a green paste-filled candy that's good for the eyes and mouth (apparently).
The products are saturating influencer Reels and TikToks, but are also finding a home in ironic memes that are mocking the consumerism taking place.
Curious about how this all started? How did the words "Labubu Matcha Dubai Chocolate" become one phrase used in memes? Let's explain.
Where Did The 'Labubu Matcha Dubai Chocolate' Memes Come From?
Labubu toys, matcha drinks and Dubai Chocolate candies all saw a major increase in sales in 2025, according to outlets like Forbes, Coffee Intelligence and BBC.
Viral internet posts and trends played a role in the rise of each. For instance, matcha beverages took off after TikToker Kyle Umemba shared a now famous video in February 2025, in which he urged young men to start drinking matcha like himself.
@kyleumemba I’m a Matcha 🥷🏿 now
Online discourse about each product ramped up heading into this summer, and for some onlookers, the words started to blend together.
This culminated in a viral tweet from Twitter / X user @gomenstruation in April. The sarcasm leaking out of it is clear, as it combined many of the trendy buzzwords into one run-on sentence, using the memetic tool known as "slang overload."
The tweet's format was quickly co-opted by other internet users and meme creators heading into the year. People have become increasingly creative with it as more Labubu-matcha-Dubai-themed memes arise, like the "24 Karat Gold Labubu" video from last month.
Much of the joke relies on the funny sounds and syllables being used in these new words, as if Jabba the Hutt were gurgling them in Star Wars.
What Is A 'Matcha Rave' Or 'Labubu Rave?'
There have been a few matcha and Labubu-themed raves that have caught the attention of both fans and critics.
For instance, a "Matcha Rave in Dubai" went viral on Instagram a few months ago, sparking viral jabs at the rave's expense on X soon after.
— The Screen Rot Podcast (@screenrotpod) May 24, 2025
Anti-consumerism has been present in memes for quite some time, evident in the virality of the "consoomer" stereotype, which portrays the average fad follower as a dim-witted sheeple.
For anti-consumerists, a "Matcha Rave in Dubai" is the kind of invasive trend marketing that they dislike, so posting memes about it is a way to vent.
Of course, this isn't the first time a shopping trend has received backlash in memes. The Stanley Cup craze is a solid example from recent memory. Reaching back further, hoverboards and fidget spinners annoyed a lot of people back in 2018.
These fads died out, though, and so will these 2025 ones. It will just take a few years and more arguments on Twitter for "Dubai Labubu" to feel like a distant fever dream.
What Are Some More 'Labubu Matcha Dubai Chocolate' Memes?
@squidamii Grwm golden labubu addition 🤗
@alexrein333 This is what life is all about 😊🌅 #labubu #labubuthemonsters #dubaichocolate #matchalatte #crumbl #stanley #floptok #floptropica ♬ son original – Trendformusic🤍🇲🇺
@.agustdd dubai chocolate matcha #labubu #matcha #dubaichocolate ♬ son original – Trendformusic🤍🇲🇺
@anya28270
For the full history of Labubu Matcha Dubai Chocolate, be sure to check out Know Your Meme's entry for even more information.
