What's With The Memes About 'Millennial Burger Places?' The 'Just Two Guys With A Crazy Idea' TikTok Trend Explained

There's a cliche about so-called "Millennial Burger Places" that's going viral on TikTok currently. The joke is that these trendy hipster restaurants are overpriced and tacky, and the truffle fries aren't even that good.

Exposed brick walls and "Live, Laugh, Love" style messages make up for the decor while the furniture is limited to metal chairs that look cool but don't feel so great. At least, this is what the critics are claiming through memes. People seem to be fed up with these new-age burger joints and are attributing the blame to Millennials.

So, what is this "Millennial Burger Place" meme all about? Where did it come from and why has it become such a viral topic? Let's explain.

Where Does The 'Millennial Burger Place' Meme Come From?

At the start of the decade, Starter Pack memes making fun of "expensive burger" restaurants began appearing in the /r/starterpacks subreddit. The memes didn't outright say "Millennial" but the signifiers outlined are identical to the ones in the current trend.

This is because these types of restaurants surfaced en masse in the mid-to-late 2010s when many Millennials started their first businesses. The aesthetics of these restaurants were initially linked to gentrification in viral Reddit memes.

What Are Some Characteristics Of A 'Millennial Burger Place' As Expressed In Memes?

Here's a short list of the many signifiers present in the average "Millennial Burger Place" meme, collected from viral posts:

• Overpriced food
• Truffle fries (often served in cones or baskets)
• "House" sauce
• The terms "handhelds" and "shareables" on the menu
• Metal containers and dishes
• Exposed brick walls
• Metal chairs and stools
• String lights
• Neon signs
• Urban Lumberjack employees
• Burger toppings like avocado and egg
• Extensive local craft beer selection

What Does 'Just Two Guys With A Crazy Idea' Mean?

In the comment section of a recent viral video shared on TikTok, a user named jethro wrote, "Just two guys with a crazy idea." It was meant to be a parody slogan or the start of a mission statement for the "Millennial Burger Place" shown in the video.

The catchphrase has since taken on a life of its own. In video skits about "Millennial Burger Places," two guys are usually shown who are excited about their "new business idea." The punchline is that their venture is always a burger joint (it's always a burger joint).

@croveranalyze BERGERS MENTIONED #college #collegelife ♬ original sound – Croveranalyze

Why Is The 'Millennial Burger Place' Meme Trending Right Now?

People are gravitating to this meme because they're seemingly fed up with the current burger restaurant system. Gen Z is blaming the older generation for "Williamsburging" the rest of the country. Millennials are also throwing the blame at their peers.

The trend is seemingly highlighting a deep desire in America. Citizens want to pay less for a better burger, pointing fingers at the economy and the culture.

Perhaps, this meme is helping people better articulate and express their contempt for inflation and gentrification. As they say, the only way to explain anything to an American is by saying, "Imagine a burger…"

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For the full history of Millennial Burger Places, be sure to check out Know Your Meme's entry for even more information.