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Who Is 'Gubby' And Where Did He Come From? Memes About The Rabbit Dev Killer In The 'Roblox' Game 'Forsaken' Explained
A chubby little Roblox rabbit named Gubby is going viral across social media, capturing the hearts of both Roblox fans and bunny lovers everywhere.
Gubby made his big online debut back in April, and since the,n he's become a meme star on sites like TikTok and X / Twitter, but some might not know that Gubby has a bit of a dark side.
So, who exactly is Gubby, who created him, and why is he going viral right now? Here's what you need to know.
Who Is Gubby?
Gubby is a simple rabbit character designed for Roblox by X user @transgbunny. The original Gubby rendering was posted by the X user in mid-April 2025 and quickly gained notoriety after the user posted a second rendering suggesting that he should be added to the game Forsaken as a "dev killer."
For those who don't know, Forsaken is a survival horror Roblox game in which some players take on the role of killers and some survivors. The killer is meant to hunt the survivors. A dev killer is a killer that is only available to the game's developers.
The post gained over 11,000 likes in about a month and soon became the subject of memes and fan content as people fell in love with Gubby.
How Is Gubby Used In Memes?
Gubby became a hugely viral meme throughout the end of April and early May 2025, inspiring the Forsaken devs to actually add him to the game as a dev killer in mid-May.
The decision to add Gubby has been celebrated by fans of the game, resulting in ever more memes and pieces of fan content about the deadly little rabbit.
Some of the most popular memes are edits of viral images and videos of rabbits in which the rabbit is replaced by Gubby.
Others are posting original fan art of Gubby doing all sorts of things, from adorable to downright evil. While some people are hoping the character will become available to non-devs, others are simply happy that he's been included in the game.
The creator of Gubby has also released Gubby's World, a Roblox game that lets you frolick in a field with many Gubbys.
What Are Some More Gubby Memes?
For the full history of Gubby, be sure to check out Know Your Meme's encyclopedia entry for more information.
