Actress and TikTok star Rilie Huntley is going viral after starring in a recent GameStop ad that's inspiring a lot of thirsty and heated reactions online.

Before the GameStop ad, Huntley was best known as the "Best Buy Girl" thanks to a 2023 advertisement that went viral on social media. Now, she's been "stolen" by GameStop, and some people aren't too impressed.

So, what's Rilie Huntley's full story, and why is it such a big deal that GameStop hired her for an ad? Here's what you need to know.

Who Is 'Rilie Huntley' And What Is Her Connection To 'Best Buy'?

Rilie Huntley is a content creator known on TikTok as okaygnomie, where she has over 700,000 followers. Huntley has been posting comedy, lip dub and various viral trend videos for years and is well-known for her goth style.

In the early 2020s, Huntley became well-known on the app for filming comedy videos in Best Buy, where she worked at the time. Many of those videos gained millions of views and thousands of likes.

Then, in 2023, Best Buy hired Huntley to do an official ad for the company. The advertisement went viral as viewers fell in love with Huntley, inspiring edits and memes in early 2025 that thirst for her.

Huntley earned a second wave of virality when GameStop released an ad starring Huntley on December 10th, 2025, captioning it, "We stole your girl Best Buy."

This new ad inspired a flood of memes and reactions on social media, including a lot of strong opinions about GameStop, as well as the use of e-girls in adverts being "late-stage capitalism."

We stole your girl @BestBuy pic.twitter.com/1W2DU0cQpJ

— GameStop (@gamestop) December 11, 2025

How Is 'Rilie Huntley' Used In Memes?

Rilie Huntley first became the widespread subject of memes in April 2025 when TikTokers rediscovered her 2023 ad and used it in jokes, such as feeling a sudden urge to consume products and buy laptops.

Many viewers found themselves charmed by Huntley, inspiring several viral edits that celebrate her looks and her goth style.

After the release of the 2025 GameStop ad, Huntley inspired a new wave of memes about how she betrayed Best Buy to work with GameStop.

Some of these memes share a lot in common with the 2023 memes, as people take the opportunity to simp for Huntley once again.

Others are sharing very strong opinions about GameStop stealing Huntley, seeing their "steal your girl" caption as inappropriate and kind of weird.

What Are Some More 'Rilie Huntley' Memes?

@okaygnomie you have no idea how many takes the last frame took #fyp #foryoupage #foryou #bestbuy #retail ♬ Miss You – Phonk – bâldwin

@gothicgurlzrock Riley is so fine 💀 #rileybestbuy #microsoftsurfacelaptop #emogirls #gothgirls #altgirls #fashion #style #tattoos #art #girlssupportgirls #girlboss #aesthetic #coquette #hairstyle #alternative #makeup #makeuptutorial #eyeliner ♬ som original – yofixx

---

For the full history of Rilie Huntley, be sure to check out Know Your Meme's encyclopedia entry for more information.